Our Story
Greatness is not determined by where you begin, but by what you build.
Origin
Baltimore
Noland Mears 3rd Brand Inc. was founded on one belief: greatness is not determined by where you begin, but by what you build.
I was raised in East Baltimore. Those streets gave me my foundation, my hunger, and my perspective. Although East Baltimore will always be home, I also spent meaningful years on the West Side, building relationships and learning that regardless of what side of the city you're from, our stories are connected by resilience, ambition, and the pursuit of something greater.
This company is a reflection of Baltimore—not divided by neighborhoods, but united by culture.
At just 17 years old, I founded Righteous Clothing Brand with a vision of creating clothing that represented faith, integrity, and purpose. As that vision evolved, so did the family of brands. Luxury Trenchwear was established to redefine luxury through exceptional craftsmanship and timeless outerwear, while Militant Collective was created to embody discipline, accountability, and unwavering character.
Each brand has its own identity, but they all share the same foundation.
Righteous Clothing Brand
Righteous Clothing Brand represents living with purpose.
It is a reminder that true character is revealed by the choices we make when no one else is watching. We believe righteousness is not perfection—it is the daily decision to pursue what is right with faith, humility, and conviction.
Luxury Trenchwear
Luxury Trenchwear challenges the traditional definition of luxury. To us, luxury is not measured by a price tag. Luxury simply means an extreme state of comfort.
“The people who survived the sword found grace in the wilderness.”
We interpret those words as a reminder that luxury is what you make it. After surviving life's hardest seasons, even the smallest moments of peace become extraordinary. Whether the wilderness remains around you or not, surviving it changes your appreciation for comfort, opportunity, and life itself.
- Luxury is gratitude.
- Luxury is peace.
- Luxury is having another day to build your future.
- Luxury is making it home.
That belief is woven into every garment we construct.
Militant Collective
Militant Collective is not about conflict with others. It is about mastering yourself. It represents discipline, consistency, self-control, and the commitment to do what is right when no one else is looking. It is about protecting your future, honoring your family, staying focused despite distractions, and understanding that every wise decision creates another opportunity to continue your journey.
Make it home every day.
Because every day you make it home is another chance to grow, create, love, lead, and leave something behind that outlives you.
Philosophy
Playing For Keeps
We are not interested in temporary trends or fleeting attention. We design garments with intention, craftsmanship, and longevity. Every collection is built to become part of a legacy, not just another season.
Pray For The Prey
It is a reminder to never lose compassion for those still fighting battles the world cannot see. We remember the overlooked, the underestimated, and the communities that continue to create culture while searching for opportunity. We believe success means reaching back as you move forward.
Mission
Our mission is to construct high-fashion garments that honor the people who inspire them. We believe the neighborhoods that have shaped music, art, fashion, and culture deserve to experience luxury not as spectators, but as creators, innovators, and leaders.
- Every stitch represents resilience.
- Every garment represents purpose.
- Every collection represents legacy.
This is more than fashion.
- Faith.
- Discipline.
- Gratitude.
- Baltimore.
Playing For Keeps.
Pray For The Prey.
Noland Mears 3rd Brand Inc.
Inspired by East Baltimore. Respecting the West. Crafted with purpose. Designed for the world.